I am writing to keep you up-to-date with exciting news at Skandia.

Much positive change has taken place at Skandia since Old Mutual became our parent company and we believe it is the right time to demonstrate our strength of confidence for Skandia’s future.

As such, beginning from January 2008 we will adopt a new, modern logo across all of the Skandia Group. The new logo unites the brand across all our businesses around the world for the first time, helping us work together more closely with our colleagues. We think the new logo better suits the style of company Skandia is, and reflects the innovative, modern approach of our products and our support for advisers.

You will see we have also chosen to adopt the green colour from Old Mutual’s logo to signpost our part in the parent group. The strength of our parent is another source of reassurance and confidence for customers, particularly regarding the continued long-term investment in Skandia as a brand.

We have done extensive testing of the design and the reaction has been enormously positive, with customers recognising it as a modern, approachable and dynamic design.

To avoid additional cost we will introduce the new logo to our literature as and when it requires reprinting. At the same time we will be refreshing our literature designs, keeping the free-flowing design style but updating it to give a clean, uncluttered feel. We recognise that the more we can do to make our literature approachable and engaging for customers, the better it supports you. We think the new design helps move us further on that path.

In looking at the brand we have focused on what Skandia offers advisers and customers. We have examined what differentiates us, and what we must do to continue to stand out in the marketplace and deserve your continued support. I trust the new logo will be matched by our clear demonstration of how we put that to work and keep moving forward.

Thank you for your continued support of Skandia.

Yours sincerely,

Richard Rogers (Director of International Sales)